Mailshots
The main core activities for Referral Mailshots are Refer a Friend, Reward & Recognise and Top Attenders
Objectives
The objectives of the Referral Mailshots are to gain new members and to retain current members by recognising achievements and personal anniversaries
Mechanics
REWARD & RECOGNISE
Call or write to members on their Birthday (as part of their Birthday Letter) and allow them to bring friends with them to the Health Club & Spa. on their special day. Happy Birthday!
Dear <FIRST_NAME> It’s your birthday time again; It’s true, there’s no denying, Another year has come and gone; You know that I’m not lying. So for you, the birthday person. Here’s what we want to say: We hope this birthday’s the best one yet, In every single way. So happy birthday to you. Have lots of fun and play! May all your birthday wishes come true. As a birthday gift from the team here at <Health Club & SpaINFO.Health Club & Spa_name> we have credited Five one day guest passes to your membership worth £50 so that you can bring five friends or family members to the Health Club & Spa. on your special day. Just let us know who you are bringing before you arrive. Many Happy Returns of the day. Kind regards <Health Club & SpaINFO.ATTENTION> Health Club & Spa. Manager
TOP ATTENDERS
Send a letter /postcard to members that have been referring the most members. Use referring reports. Give them guest passes
REFER A FRIEND
Refer a Friend & Receive (Enter Your Offer). Letter /postcard sent to member households and followed up with a call.
Tips
Get all Team Member involved and launch the internal incentive. All Team Members participate. Regular reviews and league table recommended.
Digital
Refer to the current campaign toolkit for Refer a Friend Facebook assets
Downloads
Referral campaign print pdf’s and Facebook assets available here
